Will AI Eliminate Marketing and Copywriting Jobs?
Artificial Intelligence has become a buzzword in virtually all industries–and marketing is no exception. As AI is becoming more sophisticated and more widely used, many people have begun to wonder whether it will eventually replace human jobs. According to some sources, roles such as customer service representative, computer programmer, and graphic designer are likely to become mostly or completely automated within the next decade.
Many people have shared their thoughts on this issue and opinions are divided. While some tasks can be easily automated and improve overall efficiency, many people feel that there will always be the need for humans to be involved.
When it comes to marketing, we already leverage all kinds of automation to make our work more efficient and effective. There are some concerns, though, that integral roles like copywriting and content writing could be replaced by AI. Tools like Semrush already offer tools like an AI writing assistant and SEO content template generator. Other applications like ChatGPT are widely accessible and easy to use at any skill level to generate marketing copy. But are these tools really good enough to replace human marketers?
Semrush’s AI-powered SEO Writing Assistant tool.
Let’s take a closer look at how AI can be used for copywriting and whether or not these jobs are at risk.
AI’s Role in Copywriting
AI has the ability to generate written content quickly and efficiently. Some of the tasks AI can perform well include:
Outlines: AI can create outlines for content based on the copy requirements and message points. (Full transparency: ChatGPT helped with the outline for this blog post!)
Drafting Copy: AI can generate initial drafts of marketing copy, providing a starting point for human copywriters to refine and personalize.
SEO Optimization: AI can analyze keywords and phrases, helping to create content that ranks higher in search engine results.
Content Ideas: AI can suggest topics or angles for blog posts and other marketing materials, saving time during the brainstorming process.
While these capabilities are impressive, there are certain aspects of copywriting that AI currently lacks:
A Human Touch: Copywriting is more than just putting words on a page. It’s about connecting with an audience on a personal and emotional level. Human copywriters bring creativity, empathy, and cultural awareness to their work—qualities that are essential for crafting effective marketing messages.
Understanding of Your Brand: Copywriting often requires a deep understanding of a brand’s identity, values, and goals. Human copywriters can grasp the nuances of a brand’s voice and tailor their writing to suit different audiences and platforms.
Strategy: Effective marketing copywriting involves strategic thinking and planning. Human copywriters can develop comprehensive marketing campaigns that align with a brand’s objectives and resonate with its target audience, whereas AI lacks the full picture.
Additionally, Google has made updates that are designed to penalize AI-generated content, meaning that it can’t perform as well in search results which are so highly important to content marketing.
Will AI take over marketing?
In my opinion, AI should be thought of as a tool that can help marketers and copywriters do their jobs well. While AI can certainly do a lot, I don’t believe that it will eliminate the need for skilled individuals who can apply a strategic mindset to their unique brand messaging. I also think that by automating routine tasks and providing data-driven insights, AI frees up copywriters to focus on higher-level creative and strategic work.
Written by Kelsey Miller
Kelsey is a digital marketing professional with experience in a range of industries and a special interest in the higher education space.
