About me
In addition to all things digital marketing, I have many passions.
When I’m not at my computer, you can usually find me with a cup of coffee or a book in hand. I love to spend time outdoors, especially at the beach, and I’ve set a personal goal to travel more frequently in the upcoming year.
After completing my Bachelor’s in Marketing and Business Administration at Salve Regina University in Newport, RI, I returned to my hometown of Cheshire, CT where I launched my career in digital marketing.
I began at a small marketing agency where I built a wide range of skills while supporting clients in industries like education, architecture and design, manufacturing and more. It was here that I developed a passion for higher education, which led me to my current role as a Digital Marketing Specialist at Quinnipiac University.
Strengths
Paid Search
Paid search advertising (pay-per-click or PPC) including campaign strategy, set up, copywriting, management, and reporting.
Paid Social
Paid social media campaigns on audience-driven platforms including Facebook, Instagram, LinkedIn, and Snapchat.
Content Marketing
Full-funnel content marketing from strategy to content development, blog writing, SEO and implementation.
Marketing Research
Research into best practices by channel and in-depth audience research including persona development and buyer’s journey mapping.